In the age of corporate branding, image is the key for almost all organizations. Corporate brands distinguish organizations from their competitors, orient the organization in the minds of customers and employees, and create a perception of what an organization stands for. A large part of corporate branding involves how employees conduct themselves, as such, dress codes have always been integrated into organizational corporate strategy.
Your company’s objective in establishing dress codes is primarily to enable employees to project the professional image. There are companies for instance that serve clients face-to-face and hence, require a formal dress code to bring a message of trustworthiness, quality, and knowledge. Read More…
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